How to Prepare Your Logo for Printing
The quality of your source file determines how sharp the logo will look on the product. Here is which file to send and what to avoid.
The best option is a vector file
A vector logo can be scaled up or down without losing quality — this matters because a logo takes up a couple of centimetres on a pen and dozens of centimetres on the back of a hoodie. Files in AI, EPS, PDF, SVG or CDR formats will work. Such a file is usually available from the designer who created the logo or in your company brand book.
If you don't have a vector file
Send the logo in the largest size you have: a PNG with a transparent background or a high-resolution JPG. Screenshots and images from a website or messenger are usually too small — the logo edges will come out blurry on the product. Let your manager know if you don't have a vector file, and we will advise what can be done.
Colours
- Specify your brand colours if they are defined in your brand book.
- In screen printing each colour is a separate screen, so the cost depends on the number of colours.
- Laser engraving gives a single colour — the colour of the material under the coating. It requires a single-colour version of the logo.
- A logo on a dark product often needs a light (inverted) version.
Common mistakes
- Details that are too fine. Thin lines and small text in a small logo may not print or may “merge”, especially in embroidery.
- Logo on a background. A white rectangle around the logo will be printed along with it — a transparent background is needed.
- Text not converted to outlines. If the font in a vector file is not converted to outlines, it may be replaced with a different font on another computer.
What happens next
Based on your file, we prepare a print mock-up showing where and at what size the logo will appear on each product, and agree it with you before the run starts.
FAQ
What file format should I send my logo in?
Vector is best: AI, EPS, PDF, SVG or CDR. If you don't have a vector file, send a PNG with a transparent background or a high-resolution JPG.
Can I send my logo as an image from WhatsApp?
Such images are usually compressed and too small for printing. It is better to get the source file from your designer; if you don't have one, let your manager know.
Will you show me how the logo will look on the product?
Yes, we prepare a print mock-up and agree it with you before the run starts.
Read also
Message us on Instagram @brand_style_souvenirs or WhatsApp +7 777 300 33 90 — we will pick products and quote the branding. The full range is in our catalog (in Russian).